PORTFOLIO 2026
I’m Rory -
A Lighting + Product Designer
Lighting Design
Photometric analysis, light level calibration, zoning and dimming strategies
Product + Fabrication
Custom luminaire design, prototyping, mockups, small and large batch production
Tools + Documentation
AGi32, AutoCAD, Excel, Revu, Sketchup, Revit
Expression + Communication
Adobe Suite, ChatGPT, Nano Banana, Midjourney, Canva, Premier Pro, CapCut
Design Values
Perceptual Clarity
Light should make space legible. Hierarchy, contrast, and distribution guide how a space is read and understood.
Iterative Development
Design evolves through testing, mockups, and refinement. Performance is proven, not assumed.
Atmospheric Intent
Lighting establishes emotional tone. It should be calibrated to support how a space feels across time, not just how it looks in a single moment.
Portfolio Overview
Lighting design is approached as a primary medium for shaping space, perception, and atmosphere. Work is developed through iterative testing, evaluating distribution, diffusion, reflectance, and glare to produce controlled and intentional luminous environments.
Projects span from luminaire design to spatial lighting strategies, with an emphasis on how light interacts with material and architecture. Prototyping, mockups, and fabrication are used to test performance at full scale, ensuring that concepts translate into successful, resolved outcomes.
Osteria New York Restaurant, 2025
Dusen Dusen Showroom, 2025
SanHeTang Tea Museum, 2026
Scarsdale Public Library, 2026
The Antibes Collection, 2025
Will it Lamp? , Est. 2025
Gathered Matter, 2025
The Ripple Collection, 2023
Reflective Studies Collection, 2022
The Ouroboros Collection, 2021
The Sand + Stone Collection, 2020
The Original Collection, 2019
What I Do
CREATIVE DIRECTION
Creative direction operates across both product and spatial lighting work, shaping how projects are conceived, experienced, and communicated.
Direct all visual output, including photoshoots, brand identity, and product launches
Develop narrative structure and sequencing across projects, from single fixtures to full environments
Lead art direction and spatial composition for renders, installations, and campaign imagery
Shape brand voice, positioning, and audience engagement across digital platforms
Oversee collaborations with photographers, fabricators, and creative partners
Align storytelling with material, fabrication, and lighting performance
PRODUCT DEVELOPMENT
Leadership and teaching are grounded in both past studio experience and ongoing education, bridging hands-on fabrication with design thinking.
Led a design and fabrication studio, managing a team across concept, prototyping, and production
Established standards for quality, workflow, and execution within a small, fast-moving studio
Teach workshops focused on material processes, lighting fundamentals, and iterative development
Mentor emerging designers and makers through hands-on, process-driven learning
Facilitate environments where making and learning are directly linked
Social media is approached as an extension of the studio, using content to shape narrative, build audience, and expand how lighting is understood and engaged.
Co-created and run Will it Lamp?, growing the platform to 300K+ followers across platforms
Built and manage a personal platform to 17K+ followers, establishing a distinct voice around lighting, design, and process
Produce content that regularly reaches 1M+ views per post across platforms
Direct content strategy, storytelling, and visual consistency from ideation through release
Develop series-based content and sequencing to drive sustained audience growth and engagement
Translate technical and material processes into accessible, high-performing content
Product development bridges concept, material, and manufacturing, with a focus on translating design intent into resolved, buildable lighting.
Lead development from initial concept through prototyping, testing, and final production
Design luminaires with attention to performance, assembly, and long-term durability
Iterate through full-scale mockups to evaluate light quality, diffusion, and material behavior
Integrate fabrication methods and constraints into the design process from the outset
Develop custom solutions in collaboration with clients, fabricators, and suppliers
Refine details, tolerances, and finishes to ensure clarity between design intent and final output
TEACHING + LEADERSHIP
SOCIAL MEDIA + MARKETING